Our medium combines the strengths of audio-visual communication with the visibility of outdoor. This provides a win-win proposition for marketers in an intimate and non-remote setting. We deliver audiences in different frames of mind which enhances the communication impact and also audience recall. At OOH Media we help our clients to measure the effectiveness of their ad running on our screens. This is done by conducting an extensive research in all the locations where their ads are running. We have commissioned Nielsen, the world leader for research in this medium.

The Nielsen Company is the world's leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen provides clients with the most complete view of their consumers and their markets. Headquartered in New York, Nielsen operates in more than 100 countries with a global team dedicated to helping clients compete more effectively and discover opportunity with more clarity than ever before.