exchage4media News Service

With Valentine’s Day round the corner and brands gearing up to print the town pink and red, Out of Home Media (OOH Media) has added another opportunity to celebrate this season of love by introducing special message vignettes like 'love quotes' for the V-Day.

This special promotion on will run for entire February. In order lo keep the material fresh and topical, the Creative will change every week.

Commenting on this initiative. Niloufer Dundh, CSO, OOH Media, said, "In today's stress and violence-torn world, it means a lot when we can express this beautiful sentiment of love in various ways. As a media house, we are also keen to explore the opportunities in the content domain. The USP of our media is its ability to exploit the concept of flexi-casting. This allows to optimise our presence in relevant locations where the Valentine's vignettes would be most effective. "

The idea is to dole out tips, ideas and quotes throughout February to highlight Valentine’s Day. OOH Media will celebrate the season of love with special message vignettes -for instance, "Love might not make the world go round, but I must admit that it makes the journey worthwhile", and so on.

The OOH Media vignettes have used a series of such interesting themes to appeal to the youth. This is an opportunity for a call for action that brands can associate themselves with. These vignettes will run across youth-centric locations such as malls, cafes, ITES, multiplexes, book shops, fast food chains, etc., primarily in Mumbai, Delhi, Bangalore, Chennai, Pune, and Hyderabad, among others.

"OOH Media is open for associations with different brands for this initiative. Every week, a new creative would be displayed, dwelling on a topic pertaining to love. The brand name will appear in the last frame of the vignette as a five second tag. We have an SMS code at end of the creative so that viewers can subscribe to the tips and quotes on their mobiles, Dundh added.