It’s been 2 months since the OOBY Awards (Out of the Box Awards) were announced on 25th February 2008. Entries trickled initially then flooded in. With over 120 registrations from top agencies, TV channels, production houses, freelancers, media agencies and even colleges, it was an overwhelming response. We saw some excellent work on several causes – from patriotic messages to global warming to AIDS to women illiteracy…and we shortlisted the best ones thereon. After another round of discussion the 3 top winning entries emerged. The entries were selected on the basis of various parameters like creative expression, relevance to the cause, adaptability to the medium etc.