Consumers in shopping malls are there for a specific reason: to buy a product or several products.

Since they are already in purchase mode, these consumers are acutely sensitive to product advertisements. If an advertisement appeals to them, they will make a spontaneous purchase, even if they had no intention of buying that product before they entered the store.

OOH Media connects with these consumers — in malls, hyper and super markets, convenience stores, and CSDs — and swings their purchase decisions in favour of the product being advertised.