OOH Media has added another dimension to this contest by introducing the ‘Flash59’ contest. Like a flash fiction or a flash novel, “Flash59’ is about cutting a long story short which is relevant to a medium like OOH TV where viewing time per viewer is shorter than on Television. Just as the recently concluded OOBY Awards, Flash59 is about making a very short creative film of less than 59 seconds, on a social issue. The challenge will lie in making the film adaptable to OOH TV medium without diluting the message.
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