OOH Media partners with Dakshina Chitra for fund raising show


OOH Media had partnered with Dakshina Chitra for Krtya fundraiser fashion show 2009 as the out-of-home TV partner. Dakshina Chitra is a center for the living traditions of art, folk performing arts, raft and architecture of India with an emphasis on the traditions of South India and is a project of the Madras Craft Foundation (MCF), a non-profit organization in Chennai.


The Krtya fashion show was held on 28th March 2009 at Taj Coromandel in Chennai. The Crème de la crème of Chennai’s socialites and celebrities were in full attendance for the Krtya fundraiser fashion show 2009. The host for the evening was the evergreen Anita Ratnam. She took the audience throughout the show with poise and later in the show; she captivated every one with a graceful performance.

The fashion show saw stunning models set the ramp on fire with their killer looks. However, it was the creations themselves that took centre-stage, beautifully crafted with delicate embroidery, opulent beads and elegant stones, the clothes which were designed by Fashion designers Rehane and Jean Francois Lesage. Shruti Hassan surprised the gathering with her appearance on the ramp and earned whooping applause

But that wasn’t all, there were also classical and folk acts that kept the audiences enthralled.
Spotted at the show were photographer French Ambassador and French Consulate officials, duo Monica and Bharat, socialite Minnie Menon, Sharan Apparao and Ranvir Shah among others.

For more details of the event, log on to www.dakshinachitra.net


   
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