A new media planning tool by Out-of-Home Media (India) Pvt. Ltd.


WHAT DOES FLEXICASTING MEAN

Flexicasting is the new media planning tool innovated by Out-of-Home Media to maximize the potential of out-of-home medium.
» It provides a never before option to advertise
» It provides an opportunity to slice & dice their communication across all touch points making the OOH platform viable
» No other medium other than traditional local outdoor & local point of sale offers this flexibility
» It answers advertisers needs of absolute flexibility, even within the city to completely avoid wastage & spillage

Flexicasting can be defined as ‘the ability / flexibility to telecast brand communication on OOH Media screens as per the advertisers’
» Choice of cities
» Choice of locations within a city
» Choice of TG
» Choice of creative
» Choice of language

 
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