OOH Media had partnered with Federation of Indian Chambers of Commerce and Industry (FICCI) for the Event “Massmerize 2009” as the Out-of-home TV partner.

It is a conference on Fast Moving Consumer Goods sector in India.

FMCG is a sector that affects the lives of each and every individual of the society, and is an inevitable part of every household's consumption and expenditure, is today the 4th largest in the country with a current turnover of over US $28bn and an expected growth rate of 10% CAGR. India, with its favourable demographics and ever rising middle class provides a further impetus to the growth of the sector. Market potential of more than Rs 13,500 crores is untapped at the bottom of the pyramid. Quiet a lot has been talked about this sector but still much more needs to be identified, explored, debated and analyzed.

It is in this Context, Federation of Indian Chambers of Commerce and Industry (FICCI) is organising “MASSMERIZE 09” which brings together the best minds in the Industry and the Government and offers a cerebral platform to

Debate the Key policy issues within the FMCG sector
Identify the steps being taken to optimize the business efficiency
Analyze how technological solutions improve profitability
Learn & Network with fellow industry experts in an interactive forum
Explore new business opportunities within FMCG sector

Some of the speakers of the event are:
Mr Shantanu Khosla - Managing Director, P&G
Mr Ashok Gupta - Executive Director, Hindustan Unilever Ltd.
Mr Kurush N Grant - Chief Executive, Tobacco & FMCG division, ITC Ltd.
Mr Vinod Sawhny - President and COO, Bharti Retail
Mr Shrijeet Mishra - Executive Director – Foods, Hindustan Unilever Ltd
Mr Dalip Jolly - Managing Director – Fena (P) Limited

Event Details:
Date : 23rd July 09
Venue : Federation House, Tan Sen Marg, New Delhi
Time : 10:30 a.m - 6 p.m

For more information log on to www.ficci.com


 

   
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