OOH Media had partnered with CII (Confederation of Indian Industry) for their event International Conference on Strategic Management in Economic Downturn – Challenges & Opportunities as the Out-of-home TV partner.

Global recession and a corresponding slowdown in the Indian economy have resulted in most of the companies being conservative with respect to acquisitions, flow of fresh investments, new products & services and expansion plans. Therefore, the very recession that led to fall in investment activities, could be, paradoxically, the factor that triggers a revival in investments in the second half of 2009. To focus on managing growth of the economy and reviving the market scenario corresponding with the needs of the industry and related stakeholders, it is important to devise and implement some innovative strategy to counter these challenges if India is to realize its full economic potential.