The medium combines the strengths of audio-visual communication with the visibility of outdoor. The medium has an ability to ensure that the advertisers get their message across their most difficult to reach consumers with regularity and across different day parts. We deliver audiences in different frames of mind which enhances the communication impact and also audience recall.
The consumer connect that this medium offers is great as it follows the consumer wherever they are, making it a medium present in a day of the life of a consumer. This new medium is about creating new primetime — all day primetime. The idea is to attract and communicate with the consumer at different times of the day while he is involved in different activities in offices, malls, multiplexes, restaurants, bookstores, gymnasium, supermarkets etc..
Out-of-Home Media has already installed over 4500 screens in more than 22 cities across India reaching out to 50 million people monthly with more than 300 advertisers. OOH Media reaches the kind of audience which are decision makers, influential customers, high net worth individuals and wealth creators thus providing the quality audience to the advertisers.
